Many people have certain expectations about the Jacksons and their future. Prince does not seem at all concerned about any of them. He’s a young man prepared to set his own course, one that honors his father but does not imitate him. In 2016, Prince launched King’s Son Productions: a company that envisions, produces, shoots, edits, and creates high quality visuals ranging from music videos and short films to feature-length films and beyond. King’s Son Productions lives up to its full-service promise by bringing projects from inception to fruition. It encompasses production,budgeting, casting, and more, literally functioning as a self-contained one-stop shop. In between completing his freshmen year at Loyola-Marymount, Prince built the company inspired by a lifelong love for movies and music videos ignited and fostered by his late father Michael.
At the heart of the company, its founder, Prince aims to enable creative people across art forms to realize their dreams. He focuses on linking like-minded individuals in an effort to foster the creation of timeless art across the spectrum. The ideology extends to students and professionals alike building on that undying spirit and urge to create. It’s as much about the dreams as it is the art for Prince.
“Automatic” for Omer “O-Bee” Bhatti marks the first of many productions on the horizon from King’s Son Productions and serves as the full-length production debut. The production was primarily filmed at Hayvenhurst. Rapper/singer Omer Bhatti plays super hero in the clip for his single “Automatic,” making its debut on Billboard. Shot in less than a week, the video, directed by Chris Perez and produced by Prince, was a collaborative artistic vision. Twenty years ago, Michael plucked found this Norwegian kid doing MJ imitations in Tunisia. Michael and Omer grew close and Omer is considered an older “sibling” to and by Michael’s children Prince, Paris and Blanket. Prince, who stars in the clip Automatic, says, “It’s inspired by the cinematic music videos that my dad made back in the day. It’s hard to describe what it was like working on this video. It didn’t feel like work, I was learning so much from all the crew members as well as having the good fortune to be working with close friends of mine.” He continues, “Working on this project felt like the beginning of a dream come true. I remember being on set and seeing the magnitude of the set and realizing, ‘Wow, we’re really doing this.’”
Support from family
And Prince signed his first act, the gorgeous matching sisters called the SCO Triplets and produced the music video “Rhythm of the world” while receiving support from family members: Taj directed the music video and served as director of photography and Jermaine lend his house, backyard and property in Calabasas to serve as the setting and scene for the music video shoot. More family members collaborated with Prince as he also worked with his cousin Autumn and her husband Narinder of SISU Entertainment on the production of a Yepzon freedom commercial.
Major (in) business
The vision for King’s Son Productions is to eventually tackle film, something Michael planned on pursuing more aggressively after This Is It. Prince has a working relationship with his father’s Estate and hopes to one day collaborate on a posthumous project through his company, though there are no current plans.
Despite pursuing a career in entertainment, Prince prefers to keep a low profile. While attending high school at the private Buckley School in Sherman Oaks, Prince dabbled in theater, taking acting classes, learning sound design, building sets and working as a stagehand, and when he enrolled at Loyola Marymount University majoring in film was the obvious choice, until he talked himself out of it: he decided to major in business. There was a brief flirtation with being in front of the camera. In 2013, Prince worked as a celebrity correspondent for Entertainment Tonight and made his acting debut with a cameo on the CW’s teen drama 90210, but he always wanted to be behind the scenes.
Heal Los Angeles
At Loyala Marymount University, Prince and a friend along with students launched the Heal Los Angeles organization. After graduating from university, the organization was turned into an an official 501(c)(3) nonprofit organization. The Heal Los Angeles Foundation’s mission is to raise the quality of life for inner-city youth of Los Angeles by furnishing access to co-curricular educational initiatives that will emphasize the value of an active, healthy lifestyle, and provide the tools needed to earn an education. The team makes a difference with various campaigns, including an annual Halloween party at Hayvenhurst. Starting in 2020 Heal Los Angeles will be providing youth program sessions for inner-city kids throughout Los Angeles, as well as the launch of a Cooking Class that will teach kids how to cook and learn better eating habits along with the training. The organization plans to have a new program for kids every year which includes: dancing class, college bound class, STEM class, art class, and much more.
Prince graduated with cum laude honors from Loyola Marymount University in Los Angeles in May of 2019 with a bachelor’s degree in business administration. Prince, along with his brother Bigi and cousin Taj, created a YouTube channel and show where they review movies. Prince is an avid bike rider as well as jujitsu student.